Case Study

myvanture

12M+ accounts reached across all major social media platforms.

56K+ new followers gained in just 12 months.

6K+ new YouTube subscribers and more than 700K video views.

About myvanture

myvanture is Austria’s leading campervan rental company, helping modern travelers explore Europe freely and flexibly. Their premium campervans combine comfort, adventure, and independence, perfect for living the vanlife dream.

Our partnership with the myvanture team was built on creativity and a shared passion for the open road. Over 12 months, we produced authentic travel content across Europe, showcasing the beauty and freedom of vanlife. The goal: to position myvanture as one of Europe’s top vanlife brands and grow a connected, inspired community.


To achieve this, we focused on real storytelling and expanding their YouTube channel, sharing travel guides, and producing engaging social media content for Instagram, Facebook, and TikTok.

The Challenge

myvanture had an active social media presence, but their content lacked emotional connection and long term visibility.
Despite a premium product and strong positioning, their communication felt too promotional, and the brand too distant to truly engage its audience.

Our goal was to bring the brand to life and to make it feel human, adventurous, and relatable while building a community that lasts.

  • Challenge
    myvanture’s social channels existed but lacked strategic direction. Bios, hashtags, and content themes weren’t optimised, so even with consistent posting, growth remained stagnant and the brand was barely visible within Europe’s vanlife scene.

    Our Approach

    • Refined bios, hashtags, and usernames to improve discoverability.

    • Revamped the visual identity and content direction to align with modern vanlife trends.

    • Developed a cross-channel content calendar and style.

    • Launched a TikTok channel to reach new audiences.

    • Ran giveaway and campaign initiatives to drive engagement and strengthen brand awareness.

    • Built an active community through ongoing, authentic content and interaction to build awareness and trust.

  • Challenge
    Although myvanture invested in occasional professional productions, the content didn’t capture the emotion or lifestyle that defines vanlife and was focused too product heavy. This missed the human stories and experiences that truly drive awareness and engagement on platforms like Instagram and TikTok.

    Our Approach

    • Built a storytelling strategy centered on lifestyle, emotion, and authenticity rather than vehicle promotion.

    • Produced a Europe wide YouTube series with cinematic-quality video production while remaining personal and authentic.

    • Created platform optimised content across all major formats (9:16, 4:5, 1:1).

    • Humanised the brand through personal, relatable communication that brought the vanlife experience to life.

  • Challenge
    Before working with us, myvanture was already running paid advertising campaigns, but without a clear strategy connecting that ad spend to real brand or awareness growth. The efforts lacked direction, and there was no measurable link between awareness, engagement, and long-term brand development.

    Our Approach

    • Created a strategy focused on visibility and brand awareness across Instagram, Facebook, Youtube and Tiktok with a paid strategy.

    • Used proven, high performing creatives to drive reach, awareness, and engagement.

    • Targeted travel lovers, vanlife enthusiasts, and digital nomads across Europe to grow a community.

    • Achieved reach of over 12 million people, fuelling consistent community expansion and stronger brand recognition across Europe.

Before

Instagram profile page of myvnture, a camper rental service in Austria, featuring photos of camper vans, outdoor adventures, and camping scenes.

After

Instagram profile page of myventure, a European camper rental service, showing profile details and a grid of travel and campsite images.

The Results

Within just one year of implementing the new strategy:

✅ 56K+ new followers across all platforms: Rapid audience growth and stronger brand visibility.

✅ Higher engagement rates: Content interactions rose sharply, creating a more active, connected community.

✅ Stronger brand trust and online presence: With increased engagement and reach, myvanture became recognised as one of Europe’s most credible campervan brands, strengthening social proof and long-term loyalty.

Our Photography

  • A lakeside scene with mountains in the background, a black campervan parked on a stone pier, a person sitting on a bench, and a person paddleboarding on the calm water, with a clear sky and scattered clouds.
  • A woman holding a yellow surfboard with the words "MY ADVENTURE" on it, walking barefoot on the sandy beach near camping vans, with a group of people sitting around a table in the background, during sunset.
  • People relaxing on a blanket next to a camper van on a sandy beach with cliffs and the ocean in the background.
  • An aerial view of a beach with rocky shoreline, clear turquoise water, and surrounded by greenery. A white vehicle is parked on a dirt trail near the beach.
  • Two people sitting at a table next to a black camper van with a red kayak on its roof, in a lush green field with mountains and forests in the background.
  • A person sitting on the roof of a white camper van parked on a dirt road in a grassy field with yellow flowers, overlooking distant mountains.

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