Case Study

Hoflehner Interiors

+103% follower growth in just six months driven by clear strategy, bold design, and active management.

34.7x return on ad spend (ROAS) through targeted Meta campaigns and high performing creatives.

3.1M+ video views achieved through strong visuals and a data led content strategy with massive reach.

About Hoflehner Interiors

Hoflehner Interiors is a leading Austrian interior design studio with over 30 years of experience creating exclusive spaces that blend elegance, functionality, and bold design. Specialising in premium design furniture and tailored interior concepts for each client, the company has built a strong reputation for innovation and personal consultation within the high end interior design sector in Austria.

The Challenge

Hoflehner Interiors is celebrated for its exceptional interior design projects, yet its digital presence didn’t reflect that same quality.

Despite consistent posting on social media, engagement and growth were stagnant. The visuals lacked cohesion, and the overall presentation didn’t match the elegance and precision of their real world projects. Their Meta Ads were setup and running without clear targeting or tracking, and their creatives were setup without a clear strategy for each creative ad being used.

Our mission was to close that gap to elevate Hoflehner Interiors’ digital presence so it projected the same level of sophistication, consistency, and professionalism as their designs.

  • While Hoflehner Interiors had existing photography, they needed imagery crafted specifically for the digital landscape. We stepped in to photograph their best, previously uncaptured projects, while adding professional on-site styling. By shifting to a 'social-first' perspective, we captured the true atmosphere and beauty of their work, not just the layout. This allowed us to highlight the intricate details that drive engagement, resulting in a high-quality asset library optimised for online performance.

  • Challenge
    Previous Meta campaigns underperformed and the visuals didn’t match the brand’s premium aesthetic, tracking was incomplete, and there was no defined targeting strategy. This caused wasted ad spend and weak campaign results.

    Our Approach

    • Rebuilt the campaign structure using Advantage+ with precise audience segmentation.

    • Fully implemented and configured Meta Pixel with detailed event tracking.

    • Developed a diverse creative asset library (photos, videos, carousels) to combat ad fatigue.

    • Strengthened algorithmic optimisation for higher quality lead generation.

    • Achieved significant increases in reach, CTR, leads and sales from paid ads amounting to over €400,000 extra revenue within the first six months.

  • Challenge
    Before we started, a large portion of their content was either of insufficient quality or not tailored for social media. Their best projects weren’t being shown, and there was a lack of storytelling and format diversity to connect with the viewer. Low-quality, non strategic iPhone clips dominated the feed and failed to reflect the visual quality that matched the brand.

    Our Approach

    • Produced high end photo and video content using professional equipment.

    • Optimised all assets for platform specific formats and performance.

    • Combined wide angle shots, close up details, and behind the scenes storytelling for visual depth.

    • Highlighted previously unseen high end projects through an emotional, cinematic visual style.

    • Replaced all low quality footage with a more polished, on brand visuals that matched Hoflehner’s design excellence.

  • Challenge
    Hoflehner Interiors’ social presence didn’t match the sophistication of its brand. The Instagram feed lacked visual consistency, brand identity, and despite regular posting, engagement and growth remained flat.

    Our Approach

    • Refined the Instagram bio to strengthen brand positioning and discoverability.

    • Cleaned up outdated and off brand content for a cohesive visual aesthetic.

    • Shifted focus to high performing formats like Reels and Carousels to drive growth.

    • Implemented a structured content calendar.

    • Developed a content strategy showcasing projects, showrooms, and authentic team moments to humanise the brand.

The Results

Within just six months of implementing the new strategy:

✅ +103% follower growth — doubled the Instagram audience through consistent strategy, premium visuals, and active community management.

✅ 3.1M+ video views — achieved through cinematic storytelling and optimised formats that showcased Hoflehner’s design expertise.

✅ 34.7x return on ad spend (ROAS) — from targeted Meta campaigns that turned awareness into real revenue.

✅ Elevated brand perception — their digital presence now mirrors the same premium quality and craftsmanship that define their interior design projects.

Interior Design Photography

Modern living room with a brown leather sofa, a plush rug, hanging swing chair, and a yellow and black motorcycle.
Interior of a modern living room with a brown leather sofa, a green hanging chair, a colorful motorcycle, and abstract art paintings on the concrete wall.
Modern dining room with a dark wooden table surrounded by eight cream-colored, plush chairs with gold legs. Overhead, four spherical pendant lights with a marbled texture hang in a cluster. The wall on the left features a textured gray stone finish w
Modern kitchen with black marble countertops, a framed artwork of a woman sitting on a cushion, black wall-mounted cabinet with glassware and dishes, and various small kitchen appliances and utensils on the counter.
Modern kitchen and dining area with round plush chairs around a wooden table, large lampshades overhead, and a black marble kitchen counter with wine bottles on a shelf above.
Modern living room with large windows, pink sectional sofa with cushions, two round coffee tables, a white rug, wall-mounted shelves with books and decor, green moss wall, wooden ceiling with geometric light fixtures, and a view of a yard outside.
Close-up of a pink couch with a furry cream-colored object lying on it, with the back of a fluffy orange fur blanket or object visible in the background.
Modern living room with stone accent wall displaying a framed painting, pink velvet sofa with pillows, round coffee tables, white chairs around a dining table, hanging lights, and a bar shelf with bottles against a green moss wall.
Modern living room with large floor-to-ceiling windows overlooking a mountainous landscape, black television on a sleek gray console table, decorative vases and plants, shaggy rug, and a glimpse of a bookshelf with pink and red books in the foregroun
Close-up of a round, textured metal table with an open pink book on top, sunlight streaming in from a window in the background.
Close-up of a round table with a wooden surface on one side and a textured metallic surface on the other.
Interior of a clothing store with jackets hanging on a rack, a textured cabinet with gold handles, a dark wooden surface with a large abstract painting, a vase with dried orange flowers, and two hanging light bulbs.
A cozy seating area with a plush pink furry couch, a small wooden side table, a decorative rug, and a vase of dried pampas grass on a golden pedestal against a dark marble wall and a wooden door.
Modern walk-in closet with hanging jackets, storage cabinets, an abstract painting, decorative vase with dried flowers, and a colorful rug on wooden flooring.
A modern bedroom with a beige upholstered bed, a beige headboard, a hanging amber glass pendant light, a small round side table with books, a textured teal wall behind the bed, wood paneling above, and a fur rug on the floor.
Modern bedroom with beige bedding, gold pendant lights, wooden wall accents, and a furry rug on dark hardwood floor.
Interior wine cellar with bottles stored on wall-mounted racks behind glass, view from staircase, modern decor with framed art on wall.
Wine cellar with bottles stored on wall-mounted racks and on steps of a staircase, illuminated by ceiling lights.
Interior of a modern home bar area with a marble countertop, six beige upholstered bar stools, a wine cooler, black pendant lights, a wall with a stone and wood accent, and a large window overlooking a mountainous landscape.
Modern kitchen with a backlit onyx stone backsplash, a marble countertop bar with four beige cushioned chairs, surrounded by dark cabinets, wooden flooring, and pendant lights hanging from the wooden ceiling.
Modern bathroom with double stone vessel sinks on a wooden countertop, a large bathtub with dark stone surroundings, and a wall with a large map artwork, illuminated by pendant lights and accent lighting.
Modern bathroom with stone and wood accents, featuring a bathtub, double sink with unique marble basins, and a walk-in shower with a glass partition, illuminated by hanging pendant lights and LED strip lighting.
Modern living room with white sectional sofa, black swivel chair, colorful geometric rug, wooden tables, and open kitchen in the background.
Round wooden table with a transparent glass chess set on it. To the right, a magazine open to a photo of a woman with red hair and colorful makeup.
Modern bedroom with a green upholstered bed, white and brown pillows, and a beige faux fur throw. Two nightstands with gold lattice lamps are on each side. An abstract painting hangs above the headboard, and a colorful floral area rug covers the ligh
Close-up of a marble countertop with a wooden object in the background.
A marble table with an open magazine, two closed books, and a yellow notepad, positioned next to a woven brown ottoman and a green fabric chair, with sunlight casting shadows.
A close-up view of a textured brown cushioned surface next to a white marble tabletop with gray and beige veining.
A bright sunroom with large glass windows showing a green outdoor garden. Inside, there is a colorful sectional sofa with patterned and solid cushions, a glass-top coffee table with vases and bowls, a large potted plant, a blue chandelier, and patter
Living room with multicolored sectional sofa, decorative pillows, and large glass windows showing trees and sky outside.
Modern dining room with large glass sliding doors, round dining table with eight chairs, wallpapered light blue wall, decorative mirror, hanging light fixture, artwork, and a view of greenery outside.
A dining room with a round white table surrounded by upholstered chairs, including a pink velvet and a patterned fabric chair. On the table are placemats, a green glass vase, a gray lamp, and a wrapped bouquet. The background features a light blue pa
Bright living room with large window covered by sheer curtains, featuring a navy velvet sectional sofa with colorful pillows, a glass round coffee table with books on it, and wall art including a wooden bookshelf with books and decorative items, and
Books arranged to spell out the word 'LOVE' on a decorative wall shelf.
Bright living room with a beige sectional sofa, colorful throw pillows, and a striped blanket. Large windows and sliding glass doors reveal greenery outside. Wall art features a colorful portrait of a woman's face.
Modern interior dining area with a wooden table, six chairs, a spiral staircase, and large windows letting in natural light.
A modern bedroom with a large bed, beige headboard, white and brown pillows, and a faux fur blanket. There are two nightstands with decor, including lamps, candles, and books. The wall behind the bed has a textured, reddish-brown floral mural, and pe
A bedroom with a beige upholstered bed with white and brown pillows, a rust-colored nightstand with a black vase and a stack of books with a glass vase of dried red and orange grasses on top, a pinkish-brown textured wall with leaf and flower shadows
A top-down view of a dining room table with six brown chairs, a bowl in the center, and sunlight casting shadows on a wooden floor.
Living room with beige sofa, furry pillows, round wooden coffee tables, and a patterned rug, decorated with framed photographs and wall art on white walls.
Close-up of a piece of orange patterned fabric, showing detailed woven texture and design.
Elegant interior scene with a gold decorative screen, a beige tissue box, and a chair with thick, knotted, woven fabric and metallic legs, set against dark walls.

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