Case Study

Hoflehner Interiors

+103% follower growth in just 6 months driven by clear strategy, bold design, and active management.

54.7x return on ad spend (ROAS) through targeted Meta campaigns and high performing creatives.

3.1M+ video views achieved through strong visuals and a data led content strategy with massive reach.

About Hoflehner Interiors

Hoflehner Interiors is a leading Austrian interior design studio with over 30 years of experience creating exclusive spaces that blend elegance, functionality, and bold design. Specialising in premium design furniture and tailored interior concepts for each client, the company has built a strong reputation for innovation and personal consultation within the high end interior design sector in Austria.

Testimonial

Mara Varesi – Interior Designer & Store Manager

“Working with Baker Media and their full service social media package has been a huge success for Hoflehner Interiors. The photos and videos were first class and communicated our brand vision and quality perfectly. The Meta Ads delivered an impressive ROI, and we managed to double our Instagram following in just six months. Simeon and Nina are a passionate, creative duo, and it’s truly a pleasure working with them.”

The Challenge

Hoflehner Interiors is celebrated for its exceptional interior design projects yet its social media presence didn’t reflect that same quality.

Despite consistent posting, engagement and growth were stagnant. The visuals lacked cohesion, and the overall presentation didn’t match the elegance and precision of their real world projects. Meta Ads were running without clear targeting or tracking, and most content was created reactively rather than strategically.

Our mission was to close that gap to elevate Hoflehner Interiors’ digital presence so it projected the same level of sophistication, consistency, and professionalism as their designs.

Challenge
Hoflehner Interiors’ social presence didn’t match the sophistication of its brand. The Instagram feed lacked visual consistency, brand identity, and despite regular posting, engagement and growth remained flat.
Our Approach
- Refined the Instagram bio to strengthen brand positioning and discoverability.
- Cleaned up outdated and off brand content for a cohesive visual aesthetic.
- Shifted focus to high performing formats like Reels and Carousels to drive growth.
- Implemented a structured content calendar.
- Developed a content strategy showcasing projects, showrooms, and authentic team moments to humanise the brand.
Challenge
A large portion of the content was either of insufficient quality or not tailored for social media. High-end projects weren’t being shown, and there was a lack of storytelling and format diversity. Low-quality iPhone clips dominated the feed — failing to reflect the visual quality that matched the brand.
Our Approach
- Produced high end photo and video content using professional equipment.
- Optimised all assets for platform specific formats and performance.
- Combined wide angle shots, close up details, and behind the scenes storytelling for visual depth.
- Highlighted previously unseen high end projects through an emotional, cinematic visual style.
- Replaced all low quality footage with polished, on brand visuals that matched Hoflehner’s design excellence.
Challenge
Previous Meta campaigns underperformed and the visuals didn’t match the brand’s premium aesthetic, tracking was incomplete, and there was no defined targeting strategy. This caused wasted ad spend and weak campaign results.
Our Approach
- Rebuilt the campaign structure using Advantage+ with precise audience segmentation.
- Fully implemented and configured Meta Pixel with detailed event tracking.
- Developed a diverse creative asset library (photos, videos, carousels) to combat ad fatigue.
- Strengthened algorithmic optimisation for higher quality lead generation.
- Achieved significant increases in reach, CTR, leads and sales from paid ads amounting to over €400,000 extra revenue within the first six months.

The Results

Within just six months of implementing the new strategy:

✅ +103% follower growth — doubled the Instagram audience through consistent strategy, premium visuals, and active community management.

✅ 3.1M+ video views — achieved through cinematic storytelling and optimised formats that showcased Hoflehner’s design expertise.

✅ 54.7x return on ad spend (ROAS) — from highly targeted Meta campaigns that turned awareness into real client inquiries.

✅ €400,000+ in direct revenue — generated from clients who discovered and contacted Hoflehner Interiors after seeing them from social media.

✅ Elevated brand perception — their digital presence now mirrors the same premium quality and craftsmanship that define their interior design projects.